Why improving your SEO will get you new customers

As a business owner, you must get new customers through your door, and by improving your SEO, you can.

Improving your SEO means optimising your website so it ranks higher on search engines like Google to attract more online visitors.

Good SEO is achieved through good-quality content and improved technical function of a website to make it easier for visitors and search engines to find. In short, good SEO should help your website content provide the most relevant results for user searches online.

As the UK is the most developed e-commerce market in Europe, with nearly 85% shopping online, by improving your SEO, you should get more new customers to your business website, meaning more potential purchases.

Why improving your SEO will get you new customers

To get new customers, you must understand the basics of improving your SEO.

New customers are more likely to click on your website if it sits at the top of a search results page rather than lower down.

For a search engine to rank your website highly, it uses algorithms. While these change, there are general things they will assess. These include expertise, authority and trustworthiness.

Remember them by using the acronym EAT.

Use SEO to show expertise

With content on your business website, from blogs to homepage copy, search engines rank expertise highly.

To get new customers, start by improving your SEO with good keywords. They should be descriptive and narrowly focused. For example, if your business offers professional plumbing services in Lincoln, then “professional plumbing services in Lincoln” works better for SEO than just “professional plumbing services.”

All website content should relate to your major keywords and have over 200 words of content to be ranked highly.

Use SEO to become an authority

To get new customers through improving your SEO, your site must have authority.

Search engines will see if your site meets the needs of user searches. To do this, you must clearly state the services you offer and where your business is based.

Other ways to become more authoritative include improving mobile navigation on your site. Many customers shop using mobiles, so make sure your site is mobile-device-friendly.

Also, think about how easy your site is to navigate. A site where potential customers struggle to find what they are looking for will make them want to leave.

Use SEO to become trustworthy

Get new customers by improving your SEO in a way that makes your business trustworthy.

Start becoming a trustworthy business online by creating a Google Business Profile. Like a digital shop-front for your business, it helps new customers see your business’s location, opening hours and customer reviews.

A website that loads quickly also appears more trustworthy. Search engines assess page load speed, so ensure your page loads quickly; one to three seconds is ideal.

Another way to make your business appear trustworthy is by making your website secure. HTTPS encryption helps keep login and financial details, as well as personal data, safer.

All businesses need to get new customers to grow, and improving your SEO is a key way to do this in the digital age.

Improving your SEO can start with the simple things we have covered; from relevant website content, including where your business is based and the services it offers, to narrowly focused keywords, good site loading speed, decent website security and a digital shopfront will all help your business get new customers through your digital door.

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