Using tech to benefit your team and customers

Using tech can benefit your team and customers in various ways, from making your team work more efficiently with greater job satisfaction to improving customer engagement.

Using tech – automation software

Tech can benefit your team and customers through the adoption of automation software.

Automation software is technology which helps take care of time-consuming, repetitive, and often administrative tasks, freeing up employees to work on the other things you need them to.

Examples of automation software include project management tools, which streamline internal business processes, meaning fewer meetings are needed to discuss and track projects, and marketing platforms, which automate things like email marketing and scheduling social posts.

Using tech to benefit your team and customers is very important in SMEs like yours, as you can potentially reach more customers with less manpower, and potentially operate at lower costs due to reduced inefficiency, saving on wasted operational and time costs.

How using tech can benefit your team

Using tech tools in your business can benefit your team in many ways. Even simple messaging software like Teams and Slack allows employees to work remotely, which can boost their wellbeing, while keeping collaboration and communication at a high level.

Introducing tech into your business, like data-driven insights platforms, which analyse data on customer behaviour, and web analytics platforms, which track your website traffic and visitor behaviour, is good for both your customers and team, as not only do they help you improve customer engagement, but employees can add knowledge of these platforms to their CV.

How tech can benefit your customers

Without happy, engaged and returning customers, your business will struggle.

Adopting tech can improve the customer experience through things like better customer support via chatbots. Other examples include using Customer Relationship Management (CRM) tools. These can help you develop better customer interactions through data analysis to improve marketing, sales, and customer service.

Deciding what tech to adopt

Deciding what tech to introduce into your business may feel confusing. Here’s how to start.

First, nominate someone as the champion of change in the business; this could be you as the business owner, or someone in the team with an interest and experience in tech.

Next, identify existing challenges in your business and new opportunities. Then hold a meeting to present these ideas and encourage team members to contribute. Securing team buy-in is crucial to preventing resistance. Holding regular meetings where discussion and contributions are encouraged, as well as regular learning sessions, should help.

Once you’ve had everyone’s contributions, you can work on a tech adoption strategy, focusing on the areas your business needs to improve on, whether that’s increasing sales or something else. If you know the issues you want solved, you can find the right tech tools for the job.

Once new tech has been adopted, regularly review it to see what is and isn’t working.

When it comes to using tech to benefit your business commercially, including your customers as well as your team’s output and satisfaction, it’s ok to focus on small changes first. You don’t need to throw the old systems out entirely; it’s about improving what you already do well.

See how our Digital solutions can help you run smarter.