How To Nail Your Summer Marketing
It is summer and while you are enjoying a cold drink, hopefully near a gorgeous beach, you can read our top tips for nailing that summer marketing. Whether you are taking this summer to become a digital nomad, handling your business remotely while you enjoy some foreign sun, or you are cracking on with your team in the office, here are some simple strategies to keep your marketing consistent and effective.
Short Form Videos
This is old news, but your business can benefit significantly from jumping on the short-form video game. You do not need a videographer or special effects specialist to create fun, informative, videos that could improve your reach on social media and be a great asset to your website.
All you need is a phone with a camera and the perfect, film-ready volunteer. As a business owner, being the face of your brand can be effective as your audience builds a relationship with your business and you as a person. Jumping in front of the camera to quickly round off “five things you should know about…” or to talk about exciting projects you are currently working on can bring in amazing results for your company.
You can even repurpose these videos to host on your website, introduce your team members, or highlight some of your most exciting products/services in a quick sixty-second message to your site visitors. Make it snappy, make it informative, make it aspirational or inspirational, and using some trending tunes won’t hurt either!
Jump on Summer Trends
What is summer known for? Movies, songs of the summer, holiday locations, sometimes ridiculous fashion trends, and the infamous iced latte. If you catch wind of a trend, be creative and see if there is a way you can capitalise on it for your business.
If you are planning ad placements, research current design trends and see if you can create visuals that will capture focus. This could vary from summer imagery to certain colour schemes, or specific art styles people enjoy from other brands. Summer brings a more relaxed attitude for both businesses and consumers, so try a more casual tone or get a bit more personal.
Different Formats Reach Different Audiences
Maybe the more traditional marketing streams haven’t been working that well for you or you don’t think they are reaching the right audience. Try something new. Climb out of the box and be adventurous. If you have the means, why not get an ad for your business on a popular podcast? Sponsor a YouTube video or work with an influencer who carries weight in your industry.
Join a networking organisation or a business club that could help introduce you to the right individuals. A method that could work especially well for companies with a B2B sales structure, business clubs like Prosper2 host networking and direct sales opportunities that can connect you to potential clients, suppliers, or collaborators. Business communities are full of advice and expertise that could be incredibly valuable for your own company.
Get Involved with Local Events
So many small businesses benefit from being well connected and involved with their local community, especially those in the hospitality sector. Get your business involved in local fairs, festivals, and cultural events, and be a part of the conversation. A summer full of events not only creates amazing selling opportunities as you have a ‘captured audience’ but can lead to great content creation, in videos and photos of your business and team at each event. Getting your name into your local community builds a loyal following of consumers who have the means to regularly encounter and visit your business. You can start regionally and then, once you have the practise and the confidence, you can begin knocking on the doors of national events and organisations.