Loyalty Cards Work for Your Business

Loyalty Cards Work for Your Business

Loyalty Cards Work for Your Business


64% of SMEs report that loyalty reward cards have been effective for them, meaning the programme makes more money than it costs to maintain  It’s important for business owners to keep in mind that customer loyalty isn’t just for big businesses – a well-designed program can help any size business scale and reach new heights. So, how can a loyalty reward card help your SME?

Repeat customers give, and give. As a small business, your growth opportunities are huge! By providing loyalty programmes, SMEs can not only say thank you but also motivate customers to be their brand ambassadors. They can easily spread the word about a business to their networks, helping SMEs increase their customer base even more.

You can rise above the competition. It can be difficult for SMEs to compete with large brands considering that most have more locations, resources and the ability to offer lower prices. However, a great loyalty reward card is an easy way for SMEs to show their personal side and remain competitive in spaces dominated by big business. It also gives you the edge on your SME competitors who don’t offer similar incentives.

They are remarkably cost effective. Customer loyalty doesn’t cost a fortune, and reward card programmes don’t have to drain a SMEs’ budget. While some companies haemorrhage cash into loyalty programmes, SMEs can easily achieve promising results for very little money. Reward cards also act as a fantastic marketing solution!

Finally, they build lasting and meaningful relationships. When relevant factors are taken into consideration about each customer, such as targeted rewards, relationships are built which increase brand loyalty and of course, make your SME a profit!


Prosper Squared (UK) Limited is registered in England & Wales, Company Number 09535801. Registered Address 843 Finchley Road, London NW11 8NA.


Prosper² and Prosper Rewards are trademarks of Prosper Limited a company registered in the Isle of Man, Company Number 130772C. Registered Address Ports of Call, Bay View Road, Port St Mary, Isle of Man, IM9 5AE.


The Prosper² Prepaid Mastercard is issued by Moorwand Ltd (FCA reference no. 900709), a principal member of Mastercard International Incorporated. Mastercard is a registered trademark and the design of the circles in the logo is a registered trademark of Mastercard International Incorporated.


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